Author: cwtreadwell

  • State Farm: Steer Clear App

    State Farm: Steer Clear App

    The State Farm Steer Clear App uses mobile telematics to give young drivers feedback on their driving and offers education content. Module completion results in an insurance rate discount. The Problem: The app had an outdated design, content, and back end infrastructure. It was difficult to use and had limited usefulness, because feedback on a…

  • Bank of the West: RV Loan Transformation

    Bank of the West: RV Loan Transformation

    Bank of the West (before being acquired by BMO) was the largest Recreational Vehicle lender in the United States. The Problem: During Covid, RV sales spiked, causing the bank’s RV loan processes to break and the customer experience to deteriorate. A process that normally took one week from start to finish became one month or…