Hi, I’m Chris
I’m a CX / UX design leader
I drive business transformation with the power of thoughtful customer and employee experiences
Where have I worked?
I’ve had the pleasure of working with and learning from some great teams, most notably at BMO Bank, Bank of the West, and State Farm Insurance.
Known for being a product and service design leader, I have deep expertise in financial services and healthcare. I love using the power of design to help people achieve financial progress.
Currently, you can find me working alongside the team at BMO, helping craft best-in-class client experiences.
Director of Consumer Strategy
BMO Bank | Sept ’23 – present | Phoenix, AZ (remote)
Principal, CX Design
Bank of the West | June ’20 – Sept ’23 | Phoenix, AZ (remote)
Creative Director, UX
State Farm Insurance | June ’16 – June ’20 | Atlanta, GA (hybrid)
To quote Steve Jobs, “Start with the customer experience, then work back to the technology.”
Case Studies
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State Farm: Steer Clear App
The State Farm Steer Clear App uses mobile telematics to give young drivers feedback on their driving and offers education content. Module completion results in an insurance rate discount. The Problem: The app had an outdated design, content, and back end infrastructure. It was difficult to use and had limited usefulness, because feedback on a…
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Bank of the West: RV Loan Transformation
Bank of the West (before being acquired by BMO) was the largest Recreational Vehicle lender in the United States. The Problem: During Covid, RV sales spiked, causing the bank’s RV loan processes to break and the customer experience to deteriorate. A process that normally took one week from start to finish became one month or…